See Mind-Blowing Earnings of Popular Yoruba Movie Stars [Must Read]
Quite
a number of perks come with being a movie star in this part of the
world. They include designer clothes, luxury cars and posh apartments.
Apart from their penchant for such status symbols, today’s Nollywood
actors and actresses are also seen as role models, especially to the
young and impressionable who dream of becoming stars some day.
But,
judging by the results of a recent investigation conducted by Saturday
Beats, it appears all that glitters is not gold, after all.
Contrary to popular opinion, the life of the average Yoruba movie star is that of constant ‘suffering and smiling’.
In
spite of the fabulous profiles and immense goodwill enjoyed by some of
these celebrated screen gods and goddesses, the contents of their bank
accounts are really nothing to be cheerful about.
Even
the ‘alarming’ increase in the volume of home video films produced in
Yoruba language ought to be sufficient to improve the bank balances of
such celebrities. To make matters worse, many of them suffer from a
financial disease known as ‘Withdrawal Symptom.’ In fact, it is no
longer news that a good number are regular visitors to ATMs.
“As
soon as money is paid into their bank accounts, you will see them
rushing to the nearest ATM to withdraw almost all the cash,” an amused
banker told Saturday Beats recently.
Certainly
it is difficult to believe that no reasonably successful Yoruba actor
or actress has ever been paid up to N500, 000 for a lead role in any
movie. Half a million seems a fantastic sum by all indications. Instead,
the maximum fee payable to the best actor or actress has remained
between N150k and N250k. Even many of the ‘veterans’ receive as low as
N10k to appear in a film feature.
While
those that are constantly in demand or have won awards in the industry,
such as the likes of Funke Akindele and Odunlade Adekola, earn a
maximum of N250k per feature film, the rest are left with peanuts.
Interestingly, an exception to this ‘golden rule’ is Omotola
Jalade-Ekeinde. Saturday Beats investigation shows that she earns
between N250k and N400k.
Another
‘big earning’ actor is Adebayo Salami, aka Oga Bello. It is said that
he hardly receives part payment from any producer. Usually on location,
he would demand his fee of not more that N150,000 before going into
action.
The
same is said about Omotola who does not budge until she or her manager
has confirmed that a certain amount of money has been deposited in her
bank account.
However,
the so-called big budget film productions have never exceeded the N3m
mark despite the fact that a lot of money goes into paying the crew and
cast. Money is also spent on production equipment, lights, costumes,
makeups, transport, food, accommodation, generating plant sets, and
other logistics/incidental expenses. That is also why most of the cast
and crew are grateful when the filmmaker or marketer, who bankrolls the
production, is able to hand them paltry sums of money.
“You
can count on your fingers the number of individuals involved in the
production who respectively got paid less than N50,000,” a production
hand says.
Also
included in the budget are the editing suite staff, copies of empty
VCDs to be dubbed, posters and film jackets to be printed, marketing and
distribution.
Now
we know why most of the highly paid or underpaid actors/ actresses are
writing their own movie scripts and directing or producing their own
movie projects, as well as saturating the market with volumes of
half-baked home videos every week.
Bukky
Wright was the highest paid actress in the Yoruba language genre before
Funke Akindele broke her N150,000 per featured film record with Jenifa.
Omilade
Babatunde, aka Baba Suwe, used to be the highest paid aactor until the
much younger Odunlade Adekola, aka Cause Trouble, began to earn up to
N250k per feature film. The other notable figures? Well, they are trying
hard to catch up with Omotola, Funke and Odunlade.
Omotola, Adebayo Salami, Funke Akindele, Bukky Wright and Odunlade Adekola were unavailable for comment.
But
prolific film producer, Kunle Afolayan, said, “I really don’t know how
much they earn now because I’ve since moved on to other major things.”
Top actress, Lizzy Anjorin, found it hard to answer the question.
“Ha!
That’s a tough question that I don’t have a ready answer for. Fees vary
from one filmmaker to another. As for me, I bill per script and I don’t
appear in just about any film.”
Saturday Beats sought the view of scriptwriter/actor/filmmaker, Femi Davies.
He
responded, “You can’t really get any top actor/actress that will
proudly and honestly tell you this is how much he or she earns per film.
But for my years in the industry, I don’t know anyone that collects
half a million naira per film he or she featured in that’s not a film
produced by him or her. Things can only get better.”
The
story is not different in the Igbo or the Hausa language-speaking movie
sector. We gathered that the actors/actresses who in real life drive
fancy cars, live in their own houses, dress in the latest designer
clothes, are the privileged ones who have been able to sustain and
maintain their celebrity/star status by engaging in private business
outside movies like car dealership, party/event planning, boutiques,
supermarkets, hair dressing saloons, voice-over on radio/TV adverts,
comperes at private and public functions, corporate brand endorsements.
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